Sale: Modest Everyday Wear in Pakistan
Every discounted piece from our collections in one place: lounge sets, co-ord sets, night suits, oversized tops and modest basics, in sizes S to XXL while stock lasts. Sizes are limited to what remains, and once a size sells out in a design it usually doesn’t come back, so check the size chart before ordering. Cash on delivery is available nationwide. Delivery is Rs. 200 flat, free over Rs. 3,000, and you can exchange unworn pieces with tags within 7 days.
Frequently Asked Questions
From the Journal
Size & Fit Advice
Building a Modest Capsule Wardrobe: 10 Pieces That Cover Everything
Ten pieces cover a full modest year: two tunics, two full-sleeve layering tops, two wide-leg trousers, one co-ord set, one longline shirt or shirt dress, one lounge set and a night suit per season. Every piece is fully covered on its own, so anything pairs with anything. Build it over two or three orders, daily pieces first.
Read moreGuideHow to Measure Yourself for Relaxed Fits (S–XXL)
Measure your bust, waist and hip in inches with a soft tape and match the bust to the chart first. Our cuts are relaxed with room already built in, so take your usual size rather than sizing up. Between two sizes, or if your hip lands a row above your bust, take the larger one and let the 7-day exchange cover the rest.
Read moreGuideFabric Care Guide: Cotton, Modal & Flannel That Last
Wash cotton, modal and flannel cold on a gentle cycle with a mild detergent, and never use bleach on any of them. Dry in shade or indoors, and dry knits flat so they keep their shape. Cotton takes a medium iron, modal a low one, and flannel is better not ironed at all.
Read moreGuideChoosing a Night Suit by Season: Cotton, Modal, Satin or Flannel
Cotton or modal from March to October, when the real problem is heat. Flannel from November to February, when bedrooms in Lahore and Islamabad genuinely turn cold. Satin suits the mild in-between weeks if you like the feel, and two warm-weather sets plus one flannel set covers most of the year.
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